Rebranding Rio Luxury Homes

Real Estate brands fight many battles. There’s land ownership and all the legalities and compliances that come with it. Stiff competition could dirty their hands to impede your initiative. Buyers’ trust is sacred and to deliver on your promise is your foremost duty. Differentiation when it comes to luxury real estate is a very delicate balance of location, aesthetics and quality materials. To deliver on all fronts is commendable feat and brands that do so deserve credit. Rio had consistently delivered on many initiatives to build luxury homes when Veda was introduced to Riyaz.

Riyaz personally ensured that every project was delivered on brief, he was available for all negotiations, their website cracked the code on SEO for lead generation and his sales team was equipped to handle clients of larger ticket sizes progressively and land acquisition was conducted meticulously. In all the effort to grow the business, the brand itself somewhere took a back seat.

Beautiful villas were constructed with leading architects and many more were soon to be constructed. His eyes were set to go beyond Goa and towards Thailand and Dubai. Riyaz understood the need of the hour was for Rio to not just develop unique homes but look and feel like a developer that delivered it. Rio wanted to be more than a business and become an aspirational brand.